Balireddy Prudhviraj (born August 6, 1964) is an Indian actor and politician who appears in Telugu films. Known for his comic roles, he has acted in over 100 films. He is popularly known by the moniker 30 Years Industry, which was a dialogue mouthed by him in the 2002 film Khadgam.In February 2019, he was appointed as state secretary to YSR Congress Party of Andhra Pradesh. He worked as chairman of SVBC TV channel run by Tirumala Tirupati Devasthanams until January 2020.

Career

Prudhviraj was born in Tadepalligudem, West Godavari District, Andhra Pradesh. He was introduced by noted actor M. Prabhakar Reddy and E. V. V. Satyanarayana in their first film ''Aa Okkati Adakku'' (1992). During this film he spent forty days with Rao Gopala Rao, where he learnt about the film industry. He played many roles in about 100 films. He was well recognized for his dialogue "30 Years Industry ikkada" in Krishna Vamsi's film ''Khadgam'' (2002) and this film changed his fate. In the year 2022, he joined Jana Sena Party.

Controversy

Prudhvi Raj had joined the YSRCP in 2018, and after it came into power he has been nominated as chairman of Sri Venkateswara Bhakti Channel in 2019. In January 2020, his audiotape recording with a female employee of SVBC TV channel went viral on YouTube and SVBC employees protested urging him to resign from his post as the chairman of the channel. Following that incident Prudhviraj resigned as chairman of Sri Venkateswara Bhakti Channel.Prithviraj joined the Janasena party at the Janasena office in Mangalagiri, Andhra Pradesh, on 24 January 2024 in the presence of party president Pawan Kalyan.